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href=\"https:\/\/cyberscoop.com\/ftc-take-it-down-act-enforcement-deepfakes\/#main\" class=\"skip-to-content-link visually-hidden-focusable\">Skip to main content<\/a> <\/p>\n<div class=\"ad ad--top ad--top-desktop\">\n<div class=\"ad__inner\"> <span class=\"screen-reader-text\">Advertisement<\/span> <\/div>\n<\/div>\n<p> <main id=\"main\" role=\"main\" tabindex=\"-1\"> <\/p>\n<div class=\"ad ad--top ad--top-mobile\">\n<div class=\"ad__inner\"> <span class=\"screen-reader-text\">Advertisement<\/span> <\/div>\n<\/div>\n<section id=\"stickybar\" class=\"stickybar stickybar--newsletter js-stickybar\" readability=\"0.82\"> <button class=\"stickybar__close js-stickybar-close\" aria-controls=\"stickybar\"> <svg class=\"icon icon--close\" width=\"21\" height=\"22\" viewBox=\"0 0 21 22\" fill=\"none\"><path d=\"m.822.518-.805.805L9.695 11 .017 20.678l.805.805 9.678-9.678 9.677 9.678.806-.805L11.305 11l9.678-9.677-.806-.805-9.677 9.677L.822.518Z\" fill=\"currentColor\" \/><\/svg> <span class=\"visually-hidden\">Close<\/span> <\/button> <\/section>\n<article class=\"single-article content\">\n<div class=\"single-article__container js-single-article-content\">\n<header class=\"single-article__header \" readability=\"25.715460526316\">\n<div class=\"single-article__header-content\" readability=\"34.5\">\n<p> The commission will dole out hefty fines and promises investigations for Take It Down Act violators. Experts say questions remain around the agency\u2019s resources and priorities. <\/p>\n<p>  <br \/>\n<audio id=\"audio-player\" src=\"https:\/\/wp-tts-cdn.api.scpnewsgrp.com\/cyberscoop\/89048\/english.openai.mp3\"><\/audio> <\/p>\n<div readability=\"11\">\n<div>\n<p>Listen to this article<\/p>\n<p>  <\/p>\n<p>0:00<\/p>\n<\/p><\/div>\n<p>  <\/p>\n<p> <span id=\"tts-tooltip\">Learn more.<\/span> <span> This feature uses an automated voice, which may result in occasional errors in pronunciation, tone, or sentiment. <\/span> <\/p>\n<\/div>\n<p>  <\/div>\n<div class=\"single-article__cover-wrap\">\n<figure class=\"single-article__cover\"> <img data-recalc-dims=\"1\" fetchpriority=\"high\" width=\"640\" height=\"427\" src=\"https:\/\/i0.wp.com\/ddi.mohflo.net\/wp-content\/uploads\/2026\/05\/heres-how-the-ftc-plans-to-enforce-the-take-it-down-act.jpg?resize=640%2C427&ssl=1\" class=\"single-article__cover-image wp-post-image\" alt decoding=\"async\" fetchpriority=\"high\" srcset=\"https:\/\/ddi.mohflo.net\/wp-content\/uploads\/2026\/05\/heres-how-the-ftc-plans-to-enforce-the-take-it-down-act-2.jpg 4768w, https:\/\/ddi.mohflo.net\/wp-content\/uploads\/2026\/05\/heres-how-the-ftc-plans-to-enforce-the-take-it-down-act-2.jpg?resize=300,200 300w, https:\/\/ddi.mohflo.net\/wp-content\/uploads\/2026\/05\/heres-how-the-ftc-plans-to-enforce-the-take-it-down-act-2.jpg?resize=768,512 768w, https:\/\/ddi.mohflo.net\/wp-content\/uploads\/2026\/05\/heres-how-the-ftc-plans-to-enforce-the-take-it-down-act-2.jpg?resize=1024,683 1024w, https:\/\/ddi.mohflo.net\/wp-content\/uploads\/2026\/05\/heres-how-the-ftc-plans-to-enforce-the-take-it-down-act-2.jpg?resize=1536,1024 1536w, https:\/\/ddi.mohflo.net\/wp-content\/uploads\/2026\/05\/heres-how-the-ftc-plans-to-enforce-the-take-it-down-act-2.jpg?resize=2048,1365 2048w, https:\/\/ddi.mohflo.net\/wp-content\/uploads\/2026\/05\/heres-how-the-ftc-plans-to-enforce-the-take-it-down-act-2.jpg?resize=600,400 600w, https:\/\/ddi.mohflo.net\/wp-content\/uploads\/2026\/05\/heres-how-the-ftc-plans-to-enforce-the-take-it-down-act-2.jpg?resize=252,168 252w, https:\/\/ddi.mohflo.net\/wp-content\/uploads\/2026\/05\/heres-how-the-ftc-plans-to-enforce-the-take-it-down-act-2.jpg?resize=505,337 505w, https:\/\/ddi.mohflo.net\/wp-content\/uploads\/2026\/05\/heres-how-the-ftc-plans-to-enforce-the-take-it-down-act-2.jpg?resize=1012,675 1012w, https:\/\/ddi.mohflo.net\/wp-content\/uploads\/2026\/05\/heres-how-the-ftc-plans-to-enforce-the-take-it-down-act-2.jpg?resize=1264,843 1264w\" sizes=\"(max-width: 1012px) 100vw, 1012px\"><figcaption> This week, FTC Chair Andrew Ferguson sent letters to private-sector companies detailing how the commission intends to police compliance once enforcement begins. (Getty Images) <\/figcaption><\/figure>\n<\/p><\/div>\n<\/header>\n<div class=\"single-article__content\">\n<div class=\"single-article__content-inner has-drop-cap\"> <html readability=\"60.785750464292\"><body readability=\"122.50213714923\"><\/p>\n<p>The Federal Trade Commission is set to begin enforcing a key provision of the Take Down Act on May 19, requiring websites and online services to remove nonconsensual deepfake media within 48 hours after a victim\u2019s notice\u2014or risk fines and FTC investigation.<\/p>\n<p>The law, passed by Congress last year, allowed law enforcement to immediately prosecute individuals who create and post such content online. But platforms and websites that host the material were given a yearlong runway to build out their reporting and takedown system. Under the enforcement regime taking effect, businesses that fail to remove flagged media within the 48-hour notification window could face fines and an investigation from the FTC.<\/p>\n<p>This week, FTC Chair Andrew Ferguson sent <a href=\"https:\/\/www.ftc.gov\/news-events\/news\/press-releases\/2026\/05\/ftc-chairman-ferguson-advises-companies-comply-take-it-down-act\">letters<\/a> to private-sector companies detailing how the commission intends to police compliance once enforcement begins. The FTC set a maximum civil penalty of \u2013 $53,088 per violation for companies that don\u2019t take down content as required, and Ferguson\u2019s letter outlines other requirements, including that companies make it easy and convenient for users to submit takedown requests.<\/p>\n<p>\u201cWe stand ready to monitor compliance, investigate violations, and enforce the Take It Down Act,\u201d Ferguson said in a statement. \u201cProtecting the vulnerable\u2014especially children\u2014from this harmful abuse is a top priority for this agency and this administration.\u201d<\/p>\n<div class=\"ad ad--inline_1 \">\n<div class=\"ad__inner\"> <span class=\"screen-reader-text\">Advertisement<\/span> <\/div>\n<\/div>\n<p>Ferguson\u2019s letter sheds new light on how the FTC will enforce content takedowns under the law. Both nonconsensual intimate imagery posted online using real photos of other individuals as well as AI-generated or modified \u201cdigital forgeries\u201d would be considered violations.<\/p>\n<p>Companies must also make it easy for victims without accounts to report potential violations, details their reporting and removal program on their website \u201cin plain language\u201d and provide \u201cclear and conspicuous\u201d notice to users about how to request removals.<\/p>\n<p>According to the FTC, the law covers websites, apps, social media, image or video sharing services and gaming platforms. Ferguson\u2019s letters were addressed to a who\u2019s who of tech and social media companies, including Amazon, Alphabet, Apple, Automattic, Bumble, Discord, Match Group, Meta, Microsoft, Pinterest, Reddit, SmugMug, Snapchat, TikTok and X.<\/p>\n<p>Earlier this year,Grok, the AI service that X users have access to, was used to flood the social media site with nonconsensual, sexualized deepfakes of real people. Elon Musk, X\u2019s owner, initially brushed off critics but has since been hit with <a href=\"https:\/\/cyberscoop.com\/elon-musk-x-grok-deepfake-crisis-section-230\/\">multiple criminal and civil investigations<\/a> stemming from the <a href=\"https:\/\/cyberscoop.com\/california-ag-investigates-xai-grok-nonconsensual-deepfakes-defiance-act\/\">incident<\/a>, as well as <a href=\"https:\/\/cyberscoop.com\/grok-undressed-victims-file-class-action-lawsuit-against-xai-elon-musk\/\">lawsuits<\/a> and calls from some world leaders to ban the app entirely.<\/p>\n<p> The FTC is also recommending that companies implement hashing technologies \u201cto prevent the reappearance of intimate content you already removed from your platform\u201d and share their findings with nonprofits like the National Center for Missing and Exploited Children and StopNCII.org to track across other parts of the internet.<\/p>\n<div class=\"ad ad--inline_1 \">\n<div class=\"ad__inner\"> <span class=\"screen-reader-text\">Advertisement<\/span> <\/div>\n<\/div>\n<p>Becca Branum, director of the Free Expression Project at the Center for Democracy and Technology, told CyberScoop that some elements of the FTC\u2019s approach \u2013 like requiring clear and simple reporting options for victims \u2013 aligns with best practices established by civil society groups.<\/p>\n<p>But she also said the FTC\u2019s role under the Take It Down Act is materially different from anything the commission has done before. The sheer scale of enforcement and monitoring will require human and technical resources on par with those of major social media companies.<\/p>\n<p>\u201cI\u2019m very concerned about the FTC and its ability to fairly enforce this law,\u201d said Branum. \u201cThey are now in the business of regulating content moderation. That is hard work and not something they\u2019re used to doing.\u201d<\/p>\n<p>Some legal and privacy experts pointed to the large financial penalties set by the FTC as a sign that policymakers are looking to put real teeth behind enforcement. Those penalties could pile up quickly if a business is hosting or publishing multiple copies of the same flagged media and declines to remove it within two days.<\/p>\n<p>\u201cFor covered platforms, compliance with the Act is critical given the FTC\u2019s emphasis on enforcement \u2013 reflecting White House priorities \u2013 and potential civil penalties up to $53,088 per violation,\u201d wrote privacy attorneys Duane Pozza and Ian Barlow.<\/p>\n<div class=\"ad ad--inline_1 \">\n<div class=\"ad__inner\"> <span class=\"screen-reader-text\">Advertisement<\/span> <\/div>\n<\/div>\n<p>But Branum said the hefty fines also emphasize \u201cjust how much incentive will be in place for platforms to take anything that comes down the complaint line.\u201d<\/p>\n<p>While the Take It Down Act is designed to force companies to investigate claims and remove violating content, the regulatory and financial incentives push them to simply remove almost all content reported by default. That approach, which many of the same tech companies have taken under laws like the Digital Millenium Copyright Act, can be exploited by bad faith actors seeking to shut down legal speech or content online.<\/p>\n<p>\u201cIf you think there\u2019s any given post [where] if you ask an attorney is it worth $53,000 for me to keep this post up, the answer is always going to be taken it down,\u201d Branum said. \u201cI can\u2019t imagine any service wanting to risk that type of fine on edge cases or anything they can\u2019t verify or account for within 48 hours.\u201d<\/p>\n<p><\/body> <\/p>\n<footer class=\"single-article__footer\" readability=\"3.6229205175601\">\n<div class=\"author-card\" readability=\"13\">\n<div class=\"author-card__avatar\">\n<figure class=\"author-card__image-wrap\"> <img data-recalc-dims=\"1\" decoding=\"async\" class=\"author-card__image\" src=\"https:\/\/i0.wp.com\/ddi.mohflo.net\/wp-content\/uploads\/2026\/05\/heres-how-the-ftc-plans-to-enforce-the-take-it-down-act-1.jpg?w=640&ssl=1\" alt=\"Derek B. Johnson\"> <\/figure>\n<\/p><\/div>\n<p><h4 class=\"author-card__name\">Written by Derek B. Johnson<\/h4>\n<p> Derek B. Johnson is a reporter at CyberScoop, where his beat includes cybersecurity, elections and the federal government. Prior to that, he has provided award-winning coverage of cybersecurity news across the public and private sectors for various publications since 2017. 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{"id":8650,"date":"2026-05-15T14:54:15","date_gmt":"2026-05-15T19:54:15","guid":{"rendered":"https:\/\/cyberscoop.com\/?p=89048"},"modified":"2026-05-15T14:54:15","modified_gmt":"2026-05-15T19:54:15","slug":"heres-how-the-ftc-plans-to-enforce-the-take-it-down-act","status":"publish","type":"post","link":"https:\/\/ddi.mohflo.net\/index.php\/2026\/05\/15\/heres-how-the-ftc-plans-to-enforce-the-take-it-down-act\/","title":{"rendered":"Here\u2019s how the FTC plans to enforce the Take It Down Act"},"content":{"rendered":"